Crucial Colour
is a wholly
New Zealand owned, financially sound and energetically forward-thinking leader in print management and supply.

Established in 2006 and now with 60 staff in a 3500 SQM print factory in Penrose

In-house offset and digital printing, warehousing and inventory management

Experience across all print requirements. Operating 24-hours, six days a week

Source management through trusted third-party suppliers of specialist materials and services

Our Print Solutions

  • Top quality printed posters and POS that support your brand
  • Stationery supply and inventory management
  • Short-run flyers with fast print turn-arounds
  • Magazine & Brochure printing with complete confidence
  • Direct Mail printing for maximum impact
  • Packaging & Label printing for every application Product sourcing to deliver that standout performance
Print solutions

A world-class print offering

Completely tailored to your requirements

Crucial Colour’s expertise has been recognised as pivotal to achieving sales success, communications clarity, and brand support in all printed mediums. From small printing projects to the long-term management of print requirements for major corporate, publishing and government entities.

Our significant experience and an ability to understand a customer’s high-level strategic procurement objectives has resulted in Crucial Colour being the first choice for print management and supply across a wide range of industry sectors. By providing access to advanced printing technology and supporting our customers with a partnering attitude we have consistently proven that Crucial Colour has an important and positive contribution to make

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Our three promises

for an outstanding customer experience


A culture that embraces an absolute commitment to service, from the smallest project to the largest


Access to the experience, processes and technology in-house that are vital to managing large, complex and diverse print requirements


Investments in innovative practices and technology to ensure that the most cost-efficient, responsive and sustainable print solutions are available