Kiwi owned and operated. Established in 2006, Crucial Colour Ltd. is a privately held, 100% New Zealand business. In twelve amazing years Crucial Colour has grown from having one printing press to now having one of the most advanced printing plants in the country. Located in Penrose, our 20,000 square foot facility is designed as a “smart factory” utilising a fully integrated production and inventory management system and includes state-of-the-art technology and equipment able to meet the growing and changing demands of our customers. Our experienced staff ensure efficient and effective management of stock, storage and distribution. What makes us different? In short, the core values we work by; our range of expertise and ability to join the dots; and the respectful way we treat people – customers and colleagues alike – so everyone’s happy! Being world-class is a state of mind as much as it’s a capability. It’s music to our ears when our people tell us the things they want to change or develop to solve the shifting needs of our customers. People are our greatest asset, so we continually invest to help them realise their full potential and deliver even greater things for their customers. We always put our customers first – taking responsibility not just for meeting their needs, but for exceeding them, and maximising efficiencies we can pass on to them. That said, there’s a lot of respect among all Crucial Colour colleagues, guaranteeing an open, honest, professional environment. Open, friendly, clean, and vast. Just a few of the words you could use to describe the environment in which we work. Now add professional, dynamic, innovative, and positively buzzing… and you’ve really only scratched the surface of life here at Crucial Colour. We love the environment. … Continue reading About Us